Synergy throughout my products

Synergy from pennyslidenshare
I created a slide share talking about the synergy throughout all my products I think this is a good idea as it will help keep me on track on how I think all my products as one I also think it will help me see what my main color scheme is or text fonts I like to use and how i link them all as 1.

Billboard Draft

I took inspiration from this TOM FORD billboard  I like how classy it looks and professional but it doesn't link to my style enough so I will have to go back and have a look to see how I can link My billboard in with my website and magazine.

I decided to try and incorporate the boxes prevalent in both my magazine and website. I kept the same color scheme to marry them all together. I am still not so sure about the image I used it looks professional as it was taken in a photography studio, however my billboard looks too much like a fashion billboard rather than a film one

I went out over the week end and took some pictures of the bridge in newcastle I also took some pictures of cameras so it would link into my film magazine as it is a magazine about film, I tried to make the billboard not busy, they colours link in with my costume and I didn't want to have any faces in it as regional magazines focus more on the location rather than the model. I think I will just use the images of the bridge on its own as its the least busy.

I have tested out another image I took in newcastle which I think looks a lot more appropriate. It i also references the North East because of the bridge. The main issue with this image is the buildings in he background it looks very crowded and draws your attention away from he bridge.

I opened photoshop and tried out the same affect as my reader profile when I used the gradient tool to make my reader red to match the color scheme. I deleted the back ground using the magic wand tool and the Lasso tool.

using the gradient tool I cold slide between the different shades of red, I went for the same red through out to have continuity.

This is how my billboard looks so far and I am happy with what it looks like.

Final outcome

pennywilkinson1998.wixsite.com/focus

Reader Profile

Reader rofile from pennyslidenshare

I have created a reader profile to help me see what my target audience would like and be interested in I have collected information from girls and boys to see which gender I would appeal more to and age. From my research I have found that ages 18-20 in part time work or in a full job but with a love of film in mind.

I have created a Reader profile for a audience member, I have made it look official to my magazine. I chose colours that matched my colour scheme, I decided to choose Rebecca as she meets stands out as the best audience member she ticks all the boxes and I want to build my magazine around similar interests.

Cover page progress

Trying to make a decision on the layout of my magazine. I have been taking inspiration from vibes Spring issue how ever i don't want it to be exactly identical.

DPS progress

when starting my double page spread I opened up two other dsp pages and had them side by side. one was a national magazine dps and the other a regional magazine I tried to use layout from both when creating my page. It is different compared to y flat plan as I preferred to try out some different compositions.

I decided to open up the grid on photoshop to help me line up my pictures and article, when researching I found that articles are mainly written in columns even in regional magazines.
I had to measure my lines up very carefully to make sure everything was presented well.

opening word I copied and pasted parts of may article in there to make sure I had no spelling mistakes or grammar mistakes. Furthermore I opened my article draft from my website and copied some parts over to my magazine to create synergy in my work.





Draft article 
   "It isn’t a film about wanting to hide or run away it’s a film about
   getting out there and seeing what’s beyond the small horizon”
   -Adam Stew.

We have recently watched Escape The Waves and will be having
screening days for this movie at local cinemas, we think that this
 film will do great  why? well let us tell you why. The film has a
great set of directors a great story and a great feel overall, and it’s
 representing Seaburn which is part of  our area. Wemasked Adam
Stew why he chose Seaburn and this is What he said “Me and me
 brother used to go down to that very beach and play in the sand
and sea it is a big part of our childhood. We think that the film will
be successful because of its destination, people will resonate with it
more seeing an area represented positively. The film is about
spreading your wings yes but it is also about remembering where you
came from and where you call home. I think the main actor Megan
 Ward did a fantastic job in the role of Erica March she is a very strong
up and coming actor. We did have a few minor problems with the film
being the male actor Nick Slater who played Ethan, his accent did
seem like it mixed well with the others being he didn’t sound like he
 was from the area a canny let down. We asked Adam Stew the ideas
 and Creativity in Escape The Waves. "SeaBurn beach plays a big role
in the film. If you pay close attention the sea reflects the mood weather
the tide is in or out. The sea is a metaphor of Erica feeling trapped,
if the tide is in we see her at her worst and when its out she is a lot
more confident and energetic. We chose to film at Seaburn as i is a
well known place, It's where we all went as children to play and we
even have aspects of our child hood in this movie. We wanted to
 include some real life problems in this film to help connect to the
audience, some teenagers ages 17-20 feel a bit out on the way into
 adult hood and sometimes feel trapped, we used Erica's dream to can'
t happen because of her disorder and we want to reach
out to those teenagers who also feel trapped and want a way out.
We incorporated proper advice and help lines in this movie as well.
"-Adam Stew"I think it's hard for woman to get into the film industry
not a lot of girls are interested and I think the main reason is lack of
creativity all the recent Hollywood films have many similarities, good
 guys, bad guys, happy ending, unrealistic gun fights, cheesy motives.
 I think our film has no real villain because in life you will find a auntie
March who comes across as mean and uncaring but like, there is
always a reason behind them being that was which doesn't make t
hem necessarily evil"-Pepper Black.

We noticed this film is quite dark not just in themes but in lighting
most lighting used is low key the shadows are prevalent in almost
every scence its night time a lot at the beach its dark. We made a
guess to this might be relating to Erica’s sleeping habits maybe its
always night time for her because she is always sleeping or its the
spiral of darkness they are trapped in unable to see the light. Pepper
Black said she wouldn’t give any hints as they wanted to keep some
things secret or for the fans to figure out,There is also a bunch of
easter eggs in the movie if you can spot the, leave them on our twitter
page but only after screening dates so no spoilders please. We think
Escape The Waves is a great movie and a must see it has gotten a
tone of great reviews and will be airing at Tyne side cinema and
Costumes house. Pepper and Leon will be at the event to take any
questions after the Film is screening on Friday so any die hard P.A.L
fans can ask away, Pepper and Leon are both from up here so please
 diven't be shy. You can access the tickets in the links bellow and get
a 10% discount if you buy 4 or more in one order.

I have complete changed the article on the second page as i feel like this fit the magazine better, I changed it to a Q&A  after getting inspiration from Sight & Sound magazine. i also moved the layout around as well so add more text and delete back to my sticky not reviews from other people.

Contents page progress

When creating my contents page I had photoshop and my website side by side to compare them, making sure I have the same font, the same text making sure they both looked well together. I also went back and looked at my deconstructions tab and looked at my pontoon I made, I used the contents page Sussex Style to help me design a suitable regional magazine contents page.

I decided to change the Numbers of the features, the images and the font size as it didn't work together in my opinion. I was referring back to Sussex Style and their layout was a lot neater so I decided to change a few things.

I pulled up my contents page from last year to see which features I left out I noticed I didn't have and editors note and an Issue number so I looked at Sussex Style and they do not have an editors note. Regional magazines appear not to include and editors note therefore I shall not as it goes against the codes and conventions. I also noticed that the issue date was at the bottom of the page next to the page number.

Font Idea change

when creating my website I discovered  a font called Avenir Light I thought it looked really professional and clear to read so I stuck with this font thought out my website, unfortunately when it came to creating my magazine photoshop didn't have this specific font I wanted to use as I wanted to create synergy between the 3 creations. i found a website called Cufonfonts.com and was able to download the font and use it on photoshop.

Article draft

For all my articles I need to keep in mind I am writing a regional magazine so I want it to remain regional including this such as: Dialect including words only used by this region, Like, canny, aye, diven't". Also references to local land marks and places in the North East like: Seaburn beach, Shields beach, NewCastle city centre, Sunderland city centre. I also want to reference this film lovers would understand like: being independent, the creativity behind a movie, references to Holly Wood. I have typed up my first draft for my Website article reason being I can have a look over it make changes and get it checked out before final submission.

"It isn't a film about wanting to hide or run away its a film about getting out there and seeing what is beyond the small Horizon" -Adam Stew.

Escape The Waves is a new movie created by the film company P.A.L Productions for those of you who don't know P.A.L was created in 2012 and was set up by Pepper Black, Adam Stew and Leon Stew. The company wanted Create films that people could connect with and resonate with "We want to widen he audiences eyes not because the final villain was killed but the villain was presented in a human like way"- Adam Stew. They have created such art works: A Life With Me, Everyone Dies and John. 

There most Recent work was Escape The Waves a film that has really Caught our eyes. The Film focuses around a relationship between 3 syblings, 2 blood related and 1 not. The problem is they have no clue who isn't blood related and with their mothers passing they have no start. Their auntie was sent to look after them, a cold woman who is unapproachable mainly because of her abusive and neglected childhood tries to push her beliefs on to the 3 siblings. Erica March is the oldest, she is reserved and suffers with neurological disorder but still wants to make the most of her life. Her brothers Paul March wants his and Ericas dreams of moving to london and being a film star which their auntie March thinks is ludicrous, Their auntie has a secret which involves her being in debt and needs the money of taking care of the children before they turn 18 to pay it of which is why she won't let them escape. Ethan Is hell bent on finding out who is not the blood related sibling where as Erica and Paul just except each other and don't want to find out.

​

We asked Adam Stew the ideas and Creativity in Escape The Waves. "SeaBurn beach plays a big role in the film. If you pay close attention the sea reflects the mood weather the tide is in or out. The sea is a metaphor of Erica feeling trapped, if the tide is in we see her at her worst and when its out she is a lot more confident and energetic. We chose to film at Seaburn as i is a well known place, It's where we all went as children to play and we even have aspects of our child hood in this movie. We wanted to include some real life problems in this film to help connect to the audience, some teenagers ages 17-20 feel a bit out on the way into adult hood and sometimes feel trapped, we used Erica's dream to leave can't happen because of her disorder and we want to reach out to those teenagers who also feel trapped and want a way out. We incorporated proper advice and help lines in this movie as well."-Adam Stew

"I think it's hard for woman to get into the film industry not a lot of girls are interested and I think the main reason is lack of creativity all the recent HollyWood films have many similarities, good guys, bad guys, happy ending, unrealistic gun fights, cheesy motives. I think our film has no real villain because in life you will find a auntie March who comes across as mean and uncaring but like, there is always a reason behind them being that was which doesn't make them necessarily evil"-Pepper Black.

​

We think Escape The Waves is a great movie and a must see it has gotten a tone of great reviews and will be airing at Tyne side cinema and Costumes house for 1 week, from Monday to Friday its pre order only but Saturday and Sunday you can go in and pay for your tickets then, Pepper and Leon will be at the event to take any questions after the Film is screening on Friday so any die hard P.A.L fans can ask away, Pepper and Leon are both from up here so please diven't be shy. You can access the tickets in the links bellow and get a 10% discount if you buy 4 or more in one order.

Website Progress

This is a screen shot I have taken of my website, When starting I added titles of the things I thought were most important for a film website and what other film websites like Tyne Side and Costumes House have used. I have the titles Film reviews where i list and rate sections of reviews with a read more option like a film website. Latest films, I went out and took pictures and used them as if they were snip its from the films I have made up I have also wrote a paragraph underneath with a brief description of the movie. The main feature is at the top of the screen a big image of the lead actress and a snippet of the article will appear on every page.

I have continued to type out reviews as if they have been created by film fans they are not created by main stream critics as this is a regional magazine so allowing the public to review them creates a sense of community. I have also created a star system to make it look more authentic. I have created a latest new title were I will have 3 or 4 news stories and a read more option.

As students are normally on a budget with money I have created a subscribe section where they can subscribe yearly to this magazine instead of having to go out and by it, students and the younger generation prefer to do shopping online now rather than in the shops. I have also added to my news section including images of places around the North East and creating stories around them.

I have decided to change my lay out I no longer have a latest news section on the main page that is now a slide show, just like Tyne side cinemas website I have created a slide show to present news and offers in more creative ways. I have added more Latest films as that is the main focus of my magazine. I have also decided my magazine name to be Focus I might change it to Focus the North East or Focus to the North East to make it look more regional or have that as my slogan. I have changed the tabs to look more like a film website.

These screen shots are from a separate tab called Focus film, I decided to have a tab called Focus film as film fanatics would be interested to read more about upcoming films. The article contains text from the creators and how they came about thinking of the film idea and a description on what this film is about. I wanted to make it interesting for the reader instead of just writing out a Q&A or a whole block of text just explaining the movies plot. I felt like this page was to bland having a massive chunk of text and

only 2 pictures at the bottom. So i had a look at Tyne sides focus film, Daniel Blake.
They include a paragraph about the movie, some quote and screening times. I decided to set it out similar to link in with regional film websites. I think I will add the rating on this page and Social media sites to follow as younger people are interested in following social media sites.

flat plans

I have designed a flat plan for my front cover as it will help me when I come to constructing it and being able to show changes I have made at the end of this project. I have looked at codes and conventions of front covers took ideas from that and looked at my 3 main regional magazines and set this flat plan out the same way they are to stick with the main theme. I have used boxes to show features on the cover as i find this to be the easiest way to set out flat plans. I have an idea of what i want the main image to be, I want it to be full bleed and relating to my focus film.

 Here is a design for my contents page. It is fairly simplistic as most contents pages for regional magazines are, there isn't to much going on. To create synergy between my magazine and website I will be using the same style of bars to have my title on. I have created this flat plan to help me brain storm ideas for the lay out even if it isn't the final one. Now looking at other magazines I think i will change a few things on the contents page as I do no think it is played out well it doesn't look like everything is even.

I have create a DPS to practise lay out designs for my magazine, this may not be the end product but it is good to create lay outs to see which is best and which isn't suitable. I like this lay out as it fits in with regional magazines there is more than one image on the page and the image isn't a full bleed one. I do not want to include a full bleed image on this page as it would look to much like a national magazine and that isn't what I want. I will first write a draft for my article before I add it as I want it to all make sense and have correct spelling.

This is the flat plan for y website I designed using Microsoft Word. I chose to make a flat plan first to brain storm ideas and change them if needed. I think I like the main page of my website, I looked at The Tyne side cinema for reference and The customer house.

This will be one of my hyperlinked pages, It will be under Focus films, I looked at Tyne Side cinemas website to see what they put for their focus film "I, Daniel Blake" I think out of all the flat plans this is the one I am most unsure about as it does't look like a good article page. I think I will make a few changes and look at other film websites as well to gather information.

This hyperlink will be a news section, I decided to do a News section as it will be more interesting to do instead of a contact page or a screening time page, I like the way thesis set out and doing this will help me look at my flat plan and decided if I need to make changes or not.

pitch

Film magazine for media Pitch from pennyslidenshare
I have created a pitch to brainstorm my ideas for a regional film magazine. The pitch includes things such as language and register, practise shots, colours scheme and Facial expression. I think this is a neat way to collect all my first ideas and to be able to go back and easily see where I have changed things.

Audience reviews on pitch

"In the second slide, I think you should expand more on what 'empire' magazine is as this is not clear. You could include other reason in which why you chose it, such as you think this is a colour scheme or layout which you might want to follow the lines of. In the their slide, if you were in need of some more practice pictures,try locations in which are varied, such as a busy town centre or a indoor personal area such as a home, so when you can look into the theme of your own magazine in which you will create, you can have options to look at of what you think will work best. In slide 4, you could talk about your own personal opinion of film, and why you like it so much. When talking about the colour scheme, you can so mention if it gives you an inspiration " says becky

Ben says "The practice pictures page looks a little unorganized, its well informative over all"

after I updated it I asked Megan for her opinion she said "Just had a look through, I like it, you've got some good information in there"

Front cover, contents and Dps deconstructions of Regional and National magazines

I have used Powtoon to do research and deconstruct the covers, contents page and double page spreads of Regional and national magazines. this helped go towards my final out come as I can see the re curing codes and conventions of regional and national magazines.

Competitions

I have created a Powtoon listing my commotion and how I will go about competing with them, I think this helped me brain storm ideas for my final product and find out more information on other institutions.

suitable and not suitable

Suitable or not suitable from pennyslidenshare

I have created a slideshare looking over my photo s i have taken. I have noted why some are suitable for my final design and how some are not. This will help me look at them in further detail.

Location and props

I have created a press to discuss the research on location and props, I have mentioned which locations are good and which are bad. By doing this press it has helped me change some first ideas, like going into the city and arcades and after thinking over them i changed my mind for multiple reasons.


Location Scout
Seabird beach 

Like I have said in the prezi above I have chosen to take most of my photos at Seaburn beach as it has a lot to offer, it links into the region and is recognizable to people who live in the area. Seaburn offers a number of events during the year the air shows and the illuminations which bring people and money to the area my film could do the same as people will come to Seaburn if they are a fan.



Metro station

 Students spend most of their life on public transport, Having a film inspired by traveling in every day life would be a quirky and interesting idea, I think metro stations are recognisable only to this region and people in this region can connect to that and be like "they filmed some of that movie here"





City centre

Taking photos in the city centre maybe difficult as it is normally busy unless you go down side streets and that would be unsafe. Some times you aren't allowed to take photos in shops or next to them, some times people disturb you by asking about what you are doing? or if you are allowed to do this here. The city centre would be a good location as it is in this region and a lot of people live there. I think the atmosphere will make the photos look less like they are being acted out.

Colour scheme

I think that the union jack would be a good idea to take inspiration from, it is from the pace where we all live the readers will be more interested and attached I think. The colors red white and blue all go together. Empire has a read and black color scheme Sci-fi now has used white and black together. My color scheme is different from both of these magazines. Regional magazine Vibe has a mainly Red color scheme, they use red as it is the color of sunderland football team and links in with that region. The red of my magazine also links in. I collected images of magazine to help my research on color scheme to see what the most common color scheme is take inspiration from that and change it slightly. I think red is the most popular used color as its bold and eye catching, stands out more.

model organization

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Reece

Recce from pennyslidenshare

I have created a recce to discuss the problems that might  happen during my photoshoot such as safety, weather, times and what if models don't show up. I have said how i will solve these problems for each stage also.

Institutions

I have created a press showing different regional distributors and what they do, this research will help me compete with them to find out their strengths and weaknesses when it comes to distribution. How many magazines they put out and how many a month they release.

Inspirations and why

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I have created a Polet of 2 magazine  that inspire me, 2 billboards that inspire me and 2 websites that inspire me. By doing so I have done research on meany different ways to present my magazine and how I can change ideas. I have  deconstructed some of them and explained why I think they have done certain things . I will choose my favorites to copy from and get inspiration  from when it coms to my final design.

WIX template design

Wix template research from pennyslidenshare

I have done research on WIX template designs, by doing this research it will help me brain storm ideas for my final magazine and also have a template in mind when I finally come to make the website. I have wrote about which ones I prefer and some I would rather not use for said reasons. WIX is a website set up to help people build a website so I have faith that my final out come will look professional. 

Costumes, hair, make up and props

I have created a powtoon explaining my thoughts on costume hair and make up for my magazine, I have also analyzed regional magazines to see what they have done and compared them with my practice photoshoot i have done.

font ideas

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I have used pallet to show different font ideas i have found using DAFont , i featured them in this paldet also talking about their pros and cons. When i decide for a title i will test out each font to see which goes with the them of the magazine and the setting. which most looks like a regional magazine and which looks too much like a national magazine.

Facial expressions

I have collected research on Millum with he help of my old blog, this research will help me design the theme of my magazine will it give of a practical feel or comic feel depending on what facial expression i choose to use on the front cover and present to the audience.

Time management

16/9/2016
Overall i have done a good mont of work, by next week I want my pitch to be uploaded with ideas involving font, costume make up, facial expressions. Done

19/9/2016
I have added my pitch onto my blog and will be hoping for some feedback tis lesson.
upload another section it insperations. Done
for homework i should make a start on more institutions research. Done

26/9/2016
To finish another section in inspirations and to make a start on another. Done

30/9/2016
I have finished my inspirations section by completing my WIX template research anomy inspirations for magazines, billboards and websites. Done
After break i want to start institutions. Done

3/10/2016
uploaded recce and started model organisation. Done
Finish model organisation by end of the week.

10/10/2016
I have uploaded competition to my blog and created a powtoon of deconstructions and uploaded it to my blog.

14/10/2016
Started to do reader profiles and updating my website creation.

Start of lesion

End of lesion 

17/10/2016

I have continued work on my blog adding updates and doing research on Cinema screen times to have them featured on my website.

11/11/2016

Today I have worked a lot on getting my flat plans completed and analyzing them, I have also stared to draft my article to help me as I can have it edited and changed before the final dead line.

18/11/2016

I have completed a lot today, I have finished my contents page and have started my double page spread, I have made adjustments to my website also.

21/11/2016

I have edited my dos and added a column article and I have also started work on a power point called synergy talking about how all my products link as one.

25/11/2016

i have created a starting point for my front cover and made some changes to my website

28/11/2016

I have completed my first draft of my cover, contents and dps. I have also started to gather research for my billboard. To add on I have created a reader profile and a extra reader profile that looks official to my magazine.

5/112016

started to develop my billboard design and did some extra research on it. take pictures for billboard for next week. Done

8/11/2016

I have recreated my billboard and added more to my article on my dps.

12/12/2016

i have started to design my billboard ad create  first draft, I have also uploaded a slide share to the home page on synergy

6/1/2017

I have updated my billboard by changing the image to a one that i think is more appropriate for the genre.

9/1/2017

I made changes to my billboard using photoshop to improve it. in doing so i deleted the background and added gradients I have uploaded my progress to billboard drafts.

23/1/2017

today I have reviewed note people made on my magazine and tried a different layout for my dps inspired by the magazine sight & sound

30/1/2017

I have altered my design of my front cover to add more text and hopefully access more marks.

I have also printed my front cover, contents page and dps to be reviewed.

6/2/2917

I have update all of my projects and incorporated a logo as I feel like it gives them more of a professional look and makes them all link together, I have also took inspiration from the recently found Sight & Sound magazine and have tried out the style on my cover.

web

3 website deconstructions from pennyslidenshare

3 billboard deconstructions

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